How Phoenix Business Owners Benefit From Executive Coaching

CEO Focus of ArizonaOrganizational LeadershipHow Phoenix Business Owners Benefit From Executive Coaching

New Picture 41 How Phoenix Business Owners Benefit From Executive CoachingMany of my members first asked me  “I am a successful small business CEO so what will executive coaching do for me?”

The answer is simply this:  Many small business owners are high achievers and have high expectations of themselves and of those around them.  Trying to run the business while troubleshooting problems and still finding ways to driving the business forward, often feels like trying to change the wheels of the bus while going down the highway at 100 miles per hour. But all too often doubts, uncertainties and a lack of accountability prevent them from doing everything that they could or should.

High achievers continually deliver results and they do it by performing at their best each and every day. Even the best sportsmen and athletes understand the need and benefits of having a good coach.  It is not that they are not the best at what they do, just that it helps to have an honest outside perspective and an accountability partner. Similarly, small business owners are finding that in today’s dynamic business world, even high achievers can benefit greatly from the guidance, support and motivation that an executive coach and peer advisory group provide to keep them on track and focused on their goals.

Peak performance is based on a few key factors, and no matter what business you may be in, the fact is:

– Focused and well prepared executives achieve more
– Focused and well managed teams deliver more
– Well managed companies and teams deliver better profits, are more durable and enjoy more market share.

It is no accident that the majority of CEO’s that we coach have been able to create a stable platform and superior strategies that put them into their best performance yet despite the continuing poor economic climate.

So what exactly does executive coaching do?

Most small business owners and CEO’s work in a vacuum.  The need to keep professional distance between you and your employees means that there simply is no sounding board or anyone to really discuss problems with. Often in business partnerships there are concerns and friction points that cannot be openly discussed.  A common theme in initial discussions with prospective members is the lack of camaraderie and peer interaction.

A small business owner or CEO is doing the best they can and quite often doing many of the right things.  But every CEO knows that there are always things that can be done better. Doing things differently or better requires change so working with an executive coach requires that the CEO be willing to accept and then lead profound changes on an organizational and personal level. Working with a peer group and an executive coach will get you there much quicker and more efficiently than if you tried to do it alone.

What are the advantages of working with CEO Focus?

  1. Executive Coaching helps leverage the efforts of CEO’s with the opportunity and desire to grow to get them there quicker.
  2. Executive coaching helps CEO’s to improve their own personal management and delegation skills in order to become more effective leaders
  3. Executive coaching provides an opportunity for honest feed back and meaningful reflection to increase the awareness of the executive of how they are manageing the organization.
  4. Executive coaching helps executives use other’s mistakes to learn. Everybody makes mistakes and learns from them, but the school of hard knocks is slow and expensive. Engaging a group of true peers to find solutions to problems that the CEO is experiencing, is a rare opportunity. The true power of CEO Focus lies in the group, all of whom are committed to each other, constituted from like minded professionals, and who are committed to giving and receiving open and honest feedback
  5. Executive coaching helps executives review and learn from personal experiences. Through self-reflection, great leaders and peak performing executives are able to learn and grow. In order to be successful, executives need to look back at personal experiences and learn from them. Executive coaching plays a vital role here as executive coaches know how to spark the process of self-reflection so the executives can use the valuable learning, which accrues from this process and apply it to their lives.
  6. The best way to clear your blind spots is to work in a group of capable professionals. Many CEO’s are not aware of, or may simply choose to ignore their blind spots. This is dangerous in a small company since there is not enough depth or breadth in the management team to compensate. Coaching and peer mentoring plays a vital role in clearing blind spots and bringing accountability to the equation.
  7. Executive coaching helps executives balance conflicting demands and provides a sound reference point for balancing professional and personal priorities. Ultimately our companies are our babies, bore out of blood, sweat and tears, but should not define us. They should be a vehicle for us to achieve our personal goals since real success in life is solely determined on who you become, the character and attributes you develop, the people you help, and whether or not at the end of the day you were true to the most important priorities in life – namely: yourself and those closest to you.
  8. Executive coaching helps CEO’s to learn best practices and skills that will directly help them and their staff to work more effectively.  Goals and objectives derive from strategic planning but the journey is probably more important than the destination. Coaching and mentoring help get there in the shortest time and most direct way possible


Executive coaching and mentoring is a process that requires commitment.  We understand that small business CEO’s are busy and often intend to do a great many things.

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